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How Create Great Images for Your Facebook Ads

When scrolling through your Facebook home feed, some ads will instantly catch your eye, whereas others you’ll simply pass-by.

So what is the difference between these? Which ones really grab your attention and which ones fail to make any impression?

Often, the difference comes down to the image that is used. While a headline can make a big difference too, an image can convey a lot more information in a much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.

This then begs the question as to what it is exactly about certain images that makes us pay attention. And how can you channel this in your own advertising campaigns in order to ensure that you get the maximum bang for your buck?

Images That Grab Attention

The first thing to think about is what type of image gets us to look up in the first place. Studies show for example that images of people are more likely to get us to pay attention than any other object or subject matter. We are simply hardwired to pay attention to faces and other humans because it has clear evolutionary value.

The other type of image that grabs attention is anything that uses high contrasting colors. If your images are bright red or yellow, then this will make them pop off the page more. Red in particular always makes us take notice and this works particularly well on the light blue/white background of Facebook’s UI.

Tell a Story

Getting attention is your first objective. Getting your audience to actually engage with the advert and consider clicking it is the next.

To do this, it can help to try and tell a story through your image. Don’t simply show what it is you want your audience to think about but instead try to evoke it and hint at it. For example, if your advert was about a vehicle, then it might actually work better to show someone sitting in the vehicle rather than just the vehicle itself. This forces the viewer to imagine what the image is trying to show, which instantly grabs their attention and makes them more inclined to actually think about your ad rather than just scrolling past.

What you want them to imagine meanwhile is always going to relate to your value proposition. In other words, ask yourself what kind of lifestyle is linked to your product and how you want your audience to feel looking at it and riding in it.

Think Big!
Brian Maxwell

FAQ

Will this training help people with automotive sales experience? Yes, these sales training modules are jam packed with powerful tools for experienced people at the dealership and the green-pea.

Do you offer sales training programs I can purchase?

Many of the automotive sales training modules are FREE. If you are ready to step up into the $100,000 year club there are sales training programs available to help you launch yourself to the next level.

Are there any training video to sell cars on social media?

Yes, there are several training videos to help sell more cars and boost your sales on Facebook and Youtube.

What is your refund policy?

We offer six months to use the training modules and if you don’t feel they increased your sales a refund will be provided.

Does Mr. Maxwell offer personal sales training?

Yes, Mr. Maxwell does offer personal sales coaching and online sales training programs. Within the modules are more information to decide which works best for you.