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Best Writing Strategies for Your Facebook Ads

Using tactical writing strategies for your Facebook ads can absolutely supercharge your profits and help you to see breakthroughs in your sales and conversion rates. While targeting and your choice of image are important, it’s the text on your ad that will eventually cause viewers to either click or pass up on your ad and this is why you need to think carefully about how best to phrase it.

This post will help you get your writing for your page just right for getting the right kind of person to click on your ads and hopefully buy a vehicle from your dealership.

The Title

The first thing you need to concentrate on is the way you write the heading of your ad, which is initially what will grab attention and ensure people take notice of your ad. Remember though, the objective is not to get lots of clicks but rather to get the right people to click. Thus, you may find it actually makes sense to try and put some people off of clicking your ads so that you aren’t paying for visitors who won’t be interested in the brand your dealership offers. Make it very clear what it is you’re selling/what your site is about and even consider including the price in your ad. People are more informed than many people think!

The Description

You only have a very limited number of characters to play with in your description so it needs to be good. Try to make your vehicle/product sound appealing by focusing on the value proposition – how will your customers’ lives be better as a result of buying a vehicle from you?

At the same time, think about how you can remove the barriers to sale. These are the concerns that might prevent people from wanting to buy a vehicle from you –  perhaps they’re worried it won’t do what they want it to, or maybe they’re concerned about buying from someone they don’t like or trust. Making it clear that your process is quick and smooth.

Finally, remember that you can show a lot more information in an image. Think about what your image will be before you write your text as this way you can ensure that the two complement one another rather than covering the same ground and essentially becoming redundant.

Don’t forget to experiment and to try altering your text over time to see if it can improve your C.T.R (Click Through Rate) and conversions!

Think Big!
Brian Maxwell

FAQ

Will this training help people with automotive sales experience? Yes, these sales training modules are jam packed with powerful tools for experienced people at the dealership and the green-pea.

Do you offer sales training programs I can purchase?

Many of the automotive sales training modules are FREE. If you are ready to step up into the $100,000 year club there are sales training programs available to help you launch yourself to the next level.

Are there any training video to sell cars on social media?

Yes, there are several training videos to help sell more cars and boost your sales on Facebook and Youtube.

What is your refund policy?

We offer six months to use the training modules and if you don’t feel they increased your sales a refund will be provided.

Does Mr. Maxwell offer personal sales training?

Yes, Mr. Maxwell does offer personal sales coaching and online sales training programs. Within the modules are more information to decide which works best for you.