Brian Maxwell, is the owner of Sales Professionals of America Recruiting and began his automotive sales career almost 20 years ago. Since starting Sales Professionals of America Recruiting it has become an industry leader in recruiting and training automotive sales professionals that produce. Sales Professionals of America Recruiting is the dealer's choice hands down because we work very hard to provide our dealer groups around the country with high return on their investment.

Through Brian Maxwell's leadership, the company is considered an extremely effective training companies, by  of owners and general managers across the USA. With a verifiable track record of success every year, and with results that increase profits, decrease turnover, and improve CSI scores consistently for our dealer clients. Brian Maxwell's focus is on building value by instilling a "Client First" paradigm with an effective formula for success taught in our sales training classes.

The Sales Professionals of America Recruiting (S.P.O.A.R) advanced workshops for sales professionals and managers for dealerships are highly requested programs. Brian champions virtual training in the automotive industry. To date the Brian Maxwell's automotive sales training program continues to help dealers, managers and their salespeople continue to develop and improve their skills every day


• Brian Maxwell has written several relevant books in our industry: How to Overcome Fear and Create Fortune, Taking it to the Next Level, The Psychology of Selling - Tips for Successful Selling in a New Economy. At S.P.O.A.R, we develop sales professionals and we teach them how to build great selling habits and techniques to sell more units, earn more net profit, satisfy every customer and retain those customers for life. We make BOLD statements and we produce BIG RESULTS.



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From Newbies To Experienced Sales Professionals And Everything In Between 

At Sales Professionals of America Recruiting and Training we are sales recruiting and training specialists, if you need em, 
 we can get em! Here is just a sampling of the types of positions we can fill. 

  • *Automotive Sales Professionals
  • * BDC Professionals
  • * Service Advisors
  • * General Managers
  • * General Sales Managers
  • * And Every Sales Skill Related Position!

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